Created a Summer campaign to re-launch Cann Roadies — pocket-sized liquid packets that allow you to infuse any drink with a microdose of THC.

The Summer of Squirt resulted in a 41% increase in sales for the hero product and a 35% increase in site traffic month-over-month. And our most viral social post of the campaign (TikTok) resulted in 13.1M views, 83.4K likes, and 10.5K shares.

Roles: Creative Direction, Copy, & Concepts

Assets included: web banners, hero launch content, teaser and supporting social content, static ads, in-store materials, retail programs, emails, gifting, and more!